DJ Future

Adam De Silva - Friday, September 13, 2013

I recently had the pleasure of receiving the call to shoot a fresh up and coming talent, Ben Frith aka DJ Future

I quite often get calls from people telling me that the new talent they have signed or found is going to be the next big thing and that I “have to work with them” & they are ‘destined for greatness’…etc, etc.

However, when my good friend Julia from Ourkidbrother called I knew this was different.  Everyone I have ever met through Jules that she has given her seal of approval to have almost always gone through the roof, so I couldn’t really turn it down.

I’m glad I didn’t, because once I met Ben in the OKB offices in Soho it was clear to see that he emits a radiance of self-belief & talent, that is both inspiring & infectious. This self belief has allowed him to sort clothing deals with Adidas, mix exclusively for SBTV & appear on BBC 1Xtra, whilst also supporting various big name artists at club nights including Magnetic Man, Example, Katy B, Delvin, MistaJam and many more.

So we headed out into Soho with just a small crew & minimal kit and put together a nice collection of shots for Ben & the team supporting/managing him.

As we were finishing up the shoot I asked Ben if he was in town for long, to which he told me he was going to be heading home as he had to collect his GCSE exam results the next day, which at first made me feel old as f***, but also made me realise that this kid was definitely onto something great, & was more than likely going to be another one of Julia’s success stories.

Big thanks to everyone involved :)